About ERA Consumer

ERA Consumer Malaysia is a people service organization working side by side with consumers and communities, particularly vulnerable groups to demand accountability, transparency, fairness in marketplace and social justice in a democratic and sustainable society.

MISSION

We seek to inform and empower communities to take action, ensure corporations act responsibly and help policymakers prioritize rights and interests of people for the betterment of peoples’ lives and their livelihoods whilst not negatively impacting the environment.

VISION

Effective public participation empowers vulnerable communities to exercise their individual and collective rights in a sustainable world.

GOAL

ERA CONSUMER Malaysia contributes towards shaping actions and decisions of communities to live a life of dignity and sustainably and not further exacerbate the climate crisis, corporations to act responsibly and the policymakers to govern fairly, in alignment with human rights principles and the UN Sustainable Development Goals, thereby reducing inequity, inequality and vulnerability on people and the environment in Malaysia.

LEVERS OF CHANGE

ERA CONSUMER Malaysia utilizes three levers of change to address the challenges and opportunities that people face for their own well-being and the well-being of the planet:

WE EMPOWER CONSUMERS AND VULNERABLE CITIZENRY AT LARGE TO ASSERT THEIR RIGHTS
WE MONITOR AND INFLUENCE BUSINESSES
WE URGE POLICYMAKERS TO PUT PEOPLE FIRST.

We use these levers to advance Human Rights, Digital Rights, Financial Fairness, Safety, and Sustainability by conducting evidence–based advocacy as well as forging new partnerships with key stakeholders to fuel our impact on a representative democratic society, the marketplace and the environment through lower carbon emissions, lower waste and lower costs.

PROGRAMS

In a rapidly changing landscape of digitalization and climate crisis, ERA CONSUMER Malaysia focusses on building resilient citizenry communities equipped with knowledge, skills and tools to assert their rights either in the physical and digital spheres in accordance with the human rights principles and sustainable development. Sustainable development is only possible if human rights principles such as non-discrimination, participation and the rule of law are respected.

We empower and engage people—through our grassroots participatory activities targeting vulnerable communities and in partnership with other civil society groups to develop communities and build collective action to hold the powerful corporations to account. We act as a watchdog towards ensuring both corporate and government accountability. And we partner with policymakers to develop and enforce laws & regulations that ensures a justiciable representative democratic society that includes a fair, secure and safe marketplace.

ERA Consumer's Programs

EDUCATION

Campaigns through policy inputs, seminars and media dissemination for consumer protection legislation, strengthening the position of women and children and sustaining the environment.

RESEARCH

It is a community based think tank to generate knowledge, information and innovation to support consumer information, education, protection and sustainable people centred development process.

ACTIVISM

Developing projects in partnership with vulnerable communities such as workers, farmers, indigenous, children and women. Our current empowerment agenda focuses on The Self Reliant Community Project for rural poor farmers, consumers, indigenous communities on sustainable livelihood and consumption with equitable access to basic needs through health, consumer education programs.